Local property and lifestyle print publication with a monthly circulation of 20,000

The first time I was hired to help establish and edit a print publication, was on this project. It was quite the learning curve.

A couple of young property professionals came to me with an idea and interest from some initial advertisers. I took it from there.

A team entirely new to publishing, we amassed a considerable group of contributors and even staged our own fashion shoots.

• Publication planning
• Establishing brand voice and regular features
• Feature writing and copywriting
• Assembling and managing a team of freelance contributors
• Smattering of ad sales
• Bit of everything else
• Some panicking and a few late nights