Local property and lifestyle print publication with a monthly circulation of 20,000
The first time I was hired to help establish and edit a print publication, was on this project. It was quite the learning curve.
A couple of young property professionals came to me with an idea and interest from some initial advertisers. I took it from there.
A team entirely new to publishing, we amassed a considerable group of contributors and even staged our own fashion shoots.
- Publication planning
- Establishing brand voice and regular features
- Feature writing and copywriting
- Assembling and managing a team of freelance contributors
- Smattering of ad sales
- Bit of everything else
- Some panicking and a few late nights