Down South Liverpool Magazine

While living on the world-famous Penny Lane, I founded this publication to connect and support the vibrant community of South Liverpool.

  • Quarterly print publication
  • News website
  • Regular event schedule
  • Cross platform social media presence
  • From zero start-up funding to profit by edition two
Down South Liverpool Magazine

I did everything for this baby, except the graphic design – from inexpertly sketching the original logo in my notepad, to walking the streets on delivery duty, forming great relationships with my customers and vendors.

With the help of a team of freelance contributors and designers, I turned an idea into a full-service, cross platform marketing solution for local organisations:

  • Writing ad copy
  • Planning and writing features
  • Hosting regular events and training sessions
  • Building an engaged social media following
  • Developing online, offline and social integrated campaigns, with consultancy for each customer

 

No advertiser was ever under contract but most stayed with the publication for years, renewing month-on-month, because the combination of consultancy, affordable advertising and custom copywriting proved hugely successful for their business.

 

I never did a day of sales for this magazine. It met a need and the network grew organically. 

 

Ultimately, I sold the brand as a going concern. An evolved online offering exists to this day. 

My first child is all grown up.

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